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Matthew Syed is the only reason I still subscribe to The Times, so I was delighted when the paper gave him a much broader mandate to write about whatever he would like, rather than confine him to the sports pages. Can Matthew explain how exactly that transition came about - did he pitch it himself, or was he asked to do it? Was it a data-driven decision given how much engagement he was getting with sports, or a just a gut call from editors who could see the quality of his writing?

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