Rory Sutherland
Marketing and advertising guru
Rory Sutherland is the Vice-Chairman of Ogilvy & Mather Group, two of the largest and most renowned advertising agencies in the world.
Rory started the behavioural insights team and spends his days applying behavioural economics and evolutionary psychology to solve problems that traditional advertising agencies haven’t been able to solve.
Tomorrow he will be sitting down with Francis and Konstantin to discuss marketing decisions of major companies such as Jaguar and Budweiser, as well as discussing the politicisation of large companies.
Comment your questions for Rory below.
It's painfully funny to we plebs when advertisers get things so wrong, as in the cases of Bud Light and more recently Jaguar. Probably the advertisers and the producers find it less amusing. What causes this disconnect forom reality? Is a result of the advertising teams forgetting what the customer is actually like, is it more of a wish fulfilment exercise on their part or is it something else?
Can you explain why the seeming international push for "multicultural adverts" ie any couple in an ad for oven cleaner are mixed race or gay couples.I'd wager less than 5 percent of the population "like" this, most dont care but the majority are put off - not from racism but its just so TIRESOME being told whats "normal" having tjhis stuff pushed down our throats . Bud light seem to have seen the light in their latest ad but the main question is whos idea was it and why?