You’ve talked about how things that seem unnecessary (like beauty, ceremony, or humor) often have hidden value. What is the most ‘useless’ thing in marketing today that you think brands are undervaluing?
Many breakthroughs in advertising (and even behavioral science) seem to come from playfulness. Do you think the modern corporate world has become too serious (or even woke), and if so, how can businesses systematically reintroduce playfulness?
Should advertisements be "educational" (indoctrination) or political or morally poised, or should it just stick to promoting its product or Has advertisements that have been politically primed the new allure to a product or brand? Budlight took a bigger gamble with taking a political and moral take on its advertising. Will normal old school adverting, like just promoting the product, be of any notice to the general public now that sales and marketing is a political tool that get peoples passions flaring and their vote?
Can you explain why the seeming international push for "multicultural adverts" ie any couple in an ad for oven cleaner are mixed race or gay couples.I'd wager less than 5 percent of the population "like" this, most dont care but the majority are put off - not from racism but its just so TIRESOME being told whats "normal" having tjhis stuff pushed down our throats . Bud light seem to have seen the light in their latest ad but the main question is whos idea was it and why?
Greed, sex, masculinity, power and humour have been a mainstay of advertising since "madmen" and Gordon Bennett Jr before them. Has analysis of the drop in testosterone in western men coupled with their "feminisation" given credence to the boardroom decisions by the likes of Jaguar, Budweiser, or Disney, and were they simply premature or a devastating misreading?
Can he explain, why a bud light commercial with Shane Gillis and Post Malone, is received excellently, is funny, promotes the product and even makes the public think better of the company which was so pilloried for its choices in the recent past.
And why was Jaguar commercial… well it wasn’t any of the above.
It's painfully funny to we plebs when advertisers get things so wrong, as in the cases of Bud Light and more recently Jaguar. Probably the advertisers and the producers find it less amusing. What causes this disconnect forom reality? Is a result of the advertising teams forgetting what the customer is actually like, is it more of a wish fulfilment exercise on their part or is it something else?
Do you have any sense of how much the average employee of companies adopted and supported DIE? Or was the apparent adoption of DIE mostly a public relations protective ploy? Thanks.
What type of people are major advertising companies looking for when they recruit trainee copywriters?
Do they look for high academic achievement? People with certain types of degrees? Do they test applicants as a way to identify certain intellectual characteristics?
How long before big businesses realise that being "woke" is costing them money? How long before governments figure out that pushing social agendas instead of doing their jobs is making everything worse?
Companies exist to sell products, not lecture customers. Governments exist to serve the people, not to play politics. But lately, both have lost the plot—focusing more on trendy causes than on delivering real value.
Businesses that push political messaging instead of good products end up losing customers. Governments that prioritise social narratives over real governance end up wasting taxpayer money and creating more problems than they solve.
Sooner or later, they will have to face reality. The only question is, how much damage will they do before they get there?
You’ve talked about how things that seem unnecessary (like beauty, ceremony, or humor) often have hidden value. What is the most ‘useless’ thing in marketing today that you think brands are undervaluing?
How do you feel about adblockers and the effect they have?
Many breakthroughs in advertising (and even behavioral science) seem to come from playfulness. Do you think the modern corporate world has become too serious (or even woke), and if so, how can businesses systematically reintroduce playfulness?
Should advertisements be "educational" (indoctrination) or political or morally poised, or should it just stick to promoting its product or Has advertisements that have been politically primed the new allure to a product or brand? Budlight took a bigger gamble with taking a political and moral take on its advertising. Will normal old school adverting, like just promoting the product, be of any notice to the general public now that sales and marketing is a political tool that get peoples passions flaring and their vote?
Can you explain why the seeming international push for "multicultural adverts" ie any couple in an ad for oven cleaner are mixed race or gay couples.I'd wager less than 5 percent of the population "like" this, most dont care but the majority are put off - not from racism but its just so TIRESOME being told whats "normal" having tjhis stuff pushed down our throats . Bud light seem to have seen the light in their latest ad but the main question is whos idea was it and why?
Greed, sex, masculinity, power and humour have been a mainstay of advertising since "madmen" and Gordon Bennett Jr before them. Has analysis of the drop in testosterone in western men coupled with their "feminisation" given credence to the boardroom decisions by the likes of Jaguar, Budweiser, or Disney, and were they simply premature or a devastating misreading?
Can he explain, why a bud light commercial with Shane Gillis and Post Malone, is received excellently, is funny, promotes the product and even makes the public think better of the company which was so pilloried for its choices in the recent past.
And why was Jaguar commercial… well it wasn’t any of the above.
No politics, brutal truth please.
It's painfully funny to we plebs when advertisers get things so wrong, as in the cases of Bud Light and more recently Jaguar. Probably the advertisers and the producers find it less amusing. What causes this disconnect forom reality? Is a result of the advertising teams forgetting what the customer is actually like, is it more of a wish fulfilment exercise on their part or is it something else?
Who will be the winners and losers from the age of AI in marketing and advertising?
(N.B. "Using AI" doesn't necessarily mean skipping the creation process if used in a human expertise augmented by AI sense).
Do you have any sense of how much the average employee of companies adopted and supported DIE? Or was the apparent adoption of DIE mostly a public relations protective ploy? Thanks.
How can we convince governments to introduce Georgist property economics, that Rory so often talks about?
What type of people are major advertising companies looking for when they recruit trainee copywriters?
Do they look for high academic achievement? People with certain types of degrees? Do they test applicants as a way to identify certain intellectual characteristics?
Where is the border between social engineering and manipulation? (And thank you for all you do!)
How long before big businesses realise that being "woke" is costing them money? How long before governments figure out that pushing social agendas instead of doing their jobs is making everything worse?
Companies exist to sell products, not lecture customers. Governments exist to serve the people, not to play politics. But lately, both have lost the plot—focusing more on trendy causes than on delivering real value.
Businesses that push political messaging instead of good products end up losing customers. Governments that prioritise social narratives over real governance end up wasting taxpayer money and creating more problems than they solve.
Sooner or later, they will have to face reality. The only question is, how much damage will they do before they get there?